Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Account Strategy.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Cosawi

JANUARY 24, 2025

This requires more than the collaboration of marketing and sales but real integration and alignment with the outside-in mindset and ways of working, starting with the customer in mind. Think about your own company: how is your marketing integrated with your strategic account planning and work?

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52