Account marketing Account Planning Innovation 
Upland
SEPTEMBER 21, 2023
The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. It’s unclear how companies will bring on AI.
Upland
SEPTEMBER 21, 2023
The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. It’s unclear how companies will bring on AI.
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.
Cosawi
JANUARY 24, 2025
Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Think about your own company: how is your marketing integrated with your strategic account planning and work?
Arpedio
MAY 30, 2022
Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. That means no more stagnant account plans in PowerPoint or Excel. Excerpt from the McKinsey 2021 B2B Pulse Survey.
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