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Think about your own company: how is your marketing integrated with your strategic account planning and work? This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. appeared first on Cosawi.
In the ever-evolving landscape of marketingstrategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.
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