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As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key accountstrategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. AccountStrategy.
This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams.
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