SBI Growth

OCTOBER 1, 2013

This can be difficult to calculate the true marketing contribution. Sales and marketing leadership need to approach this with a partnering mindset. Sales resources can’t cover every account. Marketing should drive awareness and cultivate early stage interest. that are considered carryover sales from past efforts.

B2B 132

B2B Marketing Leadership Acquisition 132

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Strategic Communications

OCTOBER 3, 2023

In the current economic climate, where acquiring new customers may be challenging, organizations are recognizing the importance of nurturing existing accounts.” While every marketer knows the adage that it’s cheaper to keep a current customer than acquire a new one, there is always something more exciting about chasing acquisition,” she says.

Marketing 80

Marketing Advertising Co-Creation Media 80

Arpedio

MAY 30, 2022

And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM).

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Flevy

MARCH 20, 2024

This framework is applicable across various organizational functions such as Finance, Accounting, Marketing, Customer Service, Compliance, and IT/MIS. User Acquisition Strategy : Strategies for attracting and retaining users, both consumers, and producers, to the platform.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52