Red Star Kim

NOVEMBER 17, 2023

There was an advertising campaign in The Times. Managers had always been involved in PR even though they were not always as polished as partners. So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. Like tea and biscuits).

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 19, 2023

Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Nutshell

SEPTEMBER 30, 2024

Paid advertising platform: Paid advertising platforms, such as Google Ads and social media ad platforms, enable you to reach audiences with targeted campaigns. This allows for better personalization and more effective data-based marketing strategies.

CRM 71

CRM Advertising Internet Software 71

Strategic Communications

OCTOBER 3, 2023

The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner.

Marketing 80

Marketing Advertising Co-Creation Media 80

Arpedio

FEBRUARY 26, 2024

Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising.

Advertising 52

Advertising Sales CRM Media 52

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

NOVEMBER 7, 2022

It covered companies across many sectors including media/marketing/advertising, hospitality & leisure, construction, retail, financial services/accountancy and real estate. Accountancy marketing case study – MHA (kimtasso.com) June 2021.

Leadership 26

Leadership Marketing Financial Services Construction 26