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It covered companies across many sectors including media/marketing/advertising, hospitality & leisure, construction, retail, financial services/accountancy and real estate. Accountancymarketing case study – MHA (kimtasso.com) June 2021.
There was an advertising campaign in The Times. Managers had always been involved in PR even though they were not always as polished as partners. So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. Like tea and biscuits).
Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). The campaign was part of an exciting project 7BR announced in 2022.
Paid advertising platform: Paid advertising platforms, such as Google Ads and social media ad platforms, enable you to reach audiences with targeted campaigns. This allows for better personalization and more effective data-based marketing strategies.
The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner.
Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising.
It mentions: Sophisticated integrated Customer Data Platforms (CDPs) like Adobe Experience Cloud and Salesforce Marketing Cloud PathFactory for content personalisation PostBeyond or Haiilo for social amplification and campaign management On24 and Social27 for providing live virtual experiences (Eventbrite to smooth invitation and registration process) (..)
McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.
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