Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. Let’s explore the role a CRM can play in an effective martech stack. Table of Contents What is a marketing technology stack? What is a CRM?

CRM 113

CRM Advertising Internet Software 113

Strategic Communications

OCTOBER 3, 2023

The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

JUNE 15, 2023

How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 26, 2024

Personalization at Scale Craft personalized messages and content for each targeted account to demonstrate a deep understanding of their challenges and goals. Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively.

Advertising 52

Advertising Sales CRM Media 52

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52