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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources. Informanagement allows users to either use the articles in their original form or to edit and tailor them to reflect the firm and author’s personality.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing 130
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The 21 Best Business Strategy Blogs

CMOE

strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics.

Finance 98
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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). We examined the use of metaphors and similes. Scientific evidence on the impact of great writing. Still not convinced?

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.