Red Star Kim

JUNE 27, 2023

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Cosawi

JANUARY 24, 2025

Think about your own company: how is your marketing integrated with your strategic account planning and work? A marketing connector role called Segment marketing also played a pivotal role in bridging product campaigns with account-level marketing strategies. appeared first on Cosawi.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

FEBRUARY 9, 2023

Interestingly on the day of the workshop, there was an article Brag like an American to get ahead at work, British told | News | The Times.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

FEBRUARY 14, 2023

So, for example, rather than thinking “ I am no good at business development” think about how to see this more positively – such as “I am really good at forming relationships with clients and delivering great service”. And then consider then how to apply the strengths to the areas where they are seeking support.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Cosawi

JANUARY 29, 2024

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

DECEMBER 2, 2022

Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. Marketing/BD planning. Related articles. Project reviews. Awareness raising. Lead generation.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

OCTOBER 16, 2023

This article is a summary of the conversation and key takeaways from a workshop in London for MBL.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

QYMATIX

MAY 27, 2024

This article discusses how sales managers and directors of specialised wholesalers with 5,000 to 10,000 customers and 20,000 to 100,000 items can become more successful in their markets. AI can automatically and effortlessly take into account market dynamics and customer behaviour.

B2B 52

B2B Artificial Intelligence Manufacturing Sales 52

SBI Growth

OCTOBER 26, 2016

SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.

Marketing 123

Marketing Sales Account marketing B2B 123

SBI Growth

MARCH 23, 2018

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Marketing 63

Marketing Leadership Client Relationships Account marketing 63

SBI Growth

AUGUST 14, 2018

Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account. Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement.

Account Management 59

Account Management Management Sales Marketing 59

Hubspot Sales

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Red Star Kim

OCTOBER 17, 2022

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). We examined the use of metaphors and similes. Scientific evidence on the impact of great writing. Still not convinced?

Remote Working 130

Remote Working Communication Internet Decision-making 130