Account marketing, Article and Communication

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources. Informanagement allows users to either use the articles in their original form or to edit and tailor them to reflect the firm and author’s personality.

Marketing

Marketing Media Communication Digitalization

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing

Marketing Key Account Management Innovation Account Management

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). We examined the use of metaphors and similes. Video is more memorable; a phone call is quicker; even PowerPoint has its place.

Remote Working

Remote Working Communication Internet Decision-making

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

Leadership

Leadership Management Stakeholders Communication

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

Management

Management Emotional Intelligence Cybersecurity CRM

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

Moore Kingston Smith (accountants) – Real estate thought leadership This campaign comprises a series of seven opinion articles (“The state of the global real estate industry”) exploring investment opportunities in UK real estate sharing economic data (inflation and global growth forecasts). trillion by 2031”.

Marketing

Marketing Leadership Government Logistics

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018). And stress damages both mental and physical health. So we need to prevent ourselves and our team members from feeling stressed.

Marketing

Marketing Management Emotional Intelligence Leadership

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes.

Marketing

Marketing Communication Meetings Strategic Thinking

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain.

Management

Management Emotional Intelligence Onboarding Communication

Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

JANUARY 24, 2025

Think about your own company: how is your marketing integrated with your strategic account planning and work? A marketing connector role called Segment marketing also played a pivotal role in bridging product campaigns with account-level marketing strategies. appeared first on Cosawi.

Co-Creation

Co-Creation Marketing Key Account Management Value Proposition

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management

Key Account Management Account Management Management Client Relationships

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Strategic Accounts Today

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Case studies: Marketing and Business Development at law and accounting firms

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Referrer and Intermediary Management – Silos, Targets and Culture

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Referrer Management – Capacity and Capability

Why isn’t Marketing in the KAM/ SAM journey ?

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Power of Account-Based Marketing: A Thales Case Study

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