Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

JUNE 15, 2023

Nexis – LexisNexis UK Business Solutions This post includes a list of research agencies and consultancies specialising in professional services Client satisfaction benchmarks – How do you measure up?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

ProlifIQ

MARCH 30, 2023

Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

PandaDoc

JUNE 21, 2021

Businesses – especially those involved in B2B sales – do this to find new prospects and customers that they can drive down the sales funnel. It doesn’t matter whether you operate in a B2B or B2C market. Fresh tips to handle B2B lead generation using live chat. Marketing is a form of lead gen. It sounds easy, right?

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

JUNE 27, 2023

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Excerpt from the McKinsey 2021 B2B Pulse Survey. Takeaway #2 - We are Storytellers. Start free trial. Start free trial.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 18, 2023

Many related to the differences in strategy between marketing property advisory services and marketing properties (i.e. Professional services marketing is somewhat different to property marketing. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Strategic Communications

OCTOBER 3, 2023

In the current economic climate, where acquiring new customers may be challenging, organizations are recognizing the importance of nurturing existing accounts.” The right combination of the two represents the sweet spot that marketing leaders are seeking as they strive to do more with less.

Marketing 80

Marketing Advertising Co-Creation Media 80

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accountstypically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

Red Star Kim

DECEMBER 5, 2023

Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

SBI Growth

OCTOBER 26, 2016

SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.

Marketing 123

Marketing Sales Account marketing B2B 123

Hubspot Sales

FEBRUARY 21, 2025

For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Heres the focused approach thats worked best for my B2B clients: LinkedIn first. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Red Star Kim

OCTOBER 17, 2022

One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. Book review – Peter Frederick’s “Persuasive writing” (kimtasso.com). Book review of Hypnotic writing by Joe Vitale (kimtasso.com). This leverages the recency effect.

Remote Working 130

Remote Working Communication Internet Decision-making 130