Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). Make the reader feel smart.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Many related to the differences in strategy between marketing property advisory services and marketing properties (i.e.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

ProlifIQ

MARCH 30, 2023

Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning? What are the next steps?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

LinkedFusion

AUGUST 27, 2023

While many organizations think account-based marketing is very expensive and not scalable, that is not true. The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. The post What Are the Different Levels of Account Based Marketing?

Marketing 52

Marketing B2B Client Relationships Organization 52

PandaDoc

JUNE 21, 2021

Businesses – especially those involved in B2B sales – do this to find new prospects and customers that they can drive down the sales funnel. It doesn’t matter whether you operate in a B2B or B2C market. There are several benefits when it comes to using a lead generation strategy, making it a good strategy for any business.

Sales 98

Sales Decision-making Small Business Meetings 98