Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Upland

APRIL 5, 2023

Those sellers are quickly seeing the rug pulled out from under their feet as buyers are looking for the human touch to help guide them through big B2B purchases. This includes, primarily, people in marketing, sales, and customer success teams. They are not looking to be a number in a CRM – they are looking for the human touch.

Account Planning 195

Account Planning Customer Success B2B Decision-making 195

Red Star Kim

JUNE 15, 2023

How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

PandaDoc

JUNE 21, 2021

Businesses – especially those involved in B2B sales – do this to find new prospects and customers that they can drive down the sales funnel. It doesn’t matter whether you operate in a B2B or B2C market. Fresh tips to handle B2B lead generation using live chat. Marketing is a form of lead gen. It sounds easy, right?

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

APRIL 12, 2023

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. The situation is further complicated by the fact that different B2B services might have significantly different client journeys and sales cycles and thus strategies.

Media 100

Media Marketing B2C Stakeholders 100

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Excerpt from the McKinsey 2021 B2B Pulse Survey. on how to operationalize the SAMA 7-Step Methodology into the company’s CRM.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Strategic Communications

OCTOBER 3, 2023

In the current economic climate, where acquiring new customers may be challenging, organizations are recognizing the importance of nurturing existing accounts.” The right combination of the two represents the sweet spot that marketing leaders are seeking as they strive to do more with less.

Marketing 80

Marketing Advertising Co-Creation Media 80