Account marketing, B2B and Digitalization

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing

Marketing Key Account Management Innovation Account Management

What is predictive sales in B2B wholesale?

QYMATIX

MAY 27, 2024

B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense competition and constant change. Customer churn You are never alone on the market.

B2B

B2B Artificial Intelligence Manufacturing Sales

How To Fix Your Marketing Structure Problems

SBI Growth

MAY 1, 2013

We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. Marketing Operations. Product Marketing. Loyalty Marketing.

Marketing

Marketing Account marketing Leadership Sales Leadership

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media

Media Marketing B2C Stakeholders

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?

Leadership

Leadership Management Stakeholders Communication

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.

Marketing

Marketing Advertising Co-Creation Media

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Nexis – LexisNexis UK Business Solutions This post includes a list of research agencies and consultancies specialising in professional services Client satisfaction benchmarks – How do you measure up?

Key Account Management

Key Account Management Account Management Management Client Relationships

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing

Marketing Strategic Thinking Stakeholders Artificial Intelligence

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM

CRM Marketing Interpersonal Skills Client Relationships

How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

FEBRUARY 21, 2025

For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Heres the focused approach thats worked best for my B2B clients: LinkedIn first. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

Value Proposition

Value Proposition Stakeholders Decision-making Prioritization

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines.

Remote Working

Remote Working Communication Internet Decision-making

Strategic Accounts Today

Case studies: Marketing and Business Development at law and accounting firms

What is predictive sales in B2B wholesale?

How To Fix Your Marketing Structure Problems

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Key takeaways from SAMA’s Annual Conference

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Proactive marketing and business development executives – CRM, internal engagement and career insights

How I Use Target Account Selling to Land My Dream Clients

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

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