Red Star Kim

OCTOBER 16, 2023

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

FEBRUARY 22, 2023

So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms.

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

MARCH 7, 2023

Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos. “We

Marketing 80

Marketing Advertising Co-Creation Media 80

Arpedio

FEBRUARY 26, 2024

A strategy that has gained significant traction in recent years is Account-Based Selling (ABS). This approach goes beyond traditional lead generation and focuses on personalized, targeted efforts towards high-value accounts. Utilizing data-driven insights is essential in ABS.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

APRIL 12, 2023

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service?

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. Start with good communication , it might be necessary to handover prospects if somebody is particularly busy. Once a week?

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

JUNE 15, 2023

Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) 0% 0% 25% 0% 33% 33% 8% 0% 0% 0% Which of the following do you use to support implementation (multiple choice) 80% M&BD as part of the key client teams 70% Dedicated KAM/ABM meetings 60% Regular internal communications 50% Fee-earner skills training 50% KAM/ABM information (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

APRIL 17, 2023

Delegate aims, poll results and discussion points Delegate aims Opening a new office in the City so need to generate new relationships Raise our profile Supporting partners Build business development skills in junior team members Extend network Expand referrer base Develop a pursuit and communications plan to “love bomb” 2 – 3 target referrers Generate (..)

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

OCTOBER 17, 2022

And an article in The Economist in January 2022 Remote work and the importance of writing | The Economist shared this thought for internal communications: “Writing is not always the best way to communicate in the workplace. Video is more memorable; a phone call is quicker; even PowerPoint has its place. Writing rules!

Remote Working 130

Remote Working Communication Internet Decision-making 130