Red Star Kim

MARCH 7, 2023

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

FEBRUARY 22, 2023

Related articles The growth of MarTech in professional services – an overview (kimtasso.com) Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) relationship management automation in professional services firms (kimtasso.com) Vuture Marketing Information Systems (MkIS) in the professions (kimtasso.com) Book review: (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. Understanding of ESG and D&I. Managing big data and analytics. Gamification. Using the metaverse.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Arpedio

MAY 30, 2022

Back to blog. Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Key takeaways from SAMA’s Annual Conference. ?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

FEBRUARY 21, 2025

For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Use behavioral signals to prioritize accounts. Ive learned to prioritize accounts based on these digital breadcrumbs rather than just firmographic data like company size or revenue.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines. Writers often spend the lion’s share of their time on headlines. Newspapers live or die by them. For example: Problem and solution.

Remote Working 130

Remote Working Communication Internet Decision-making 130