Remove Account marketing Remove Blog Remove Facilitation
article thumbnail

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media 130
article thumbnail

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

They mention the example of a curry night for group of referrers and clients. They use recordings of CX interviews to identify gaps and produce crib sheets for future client and referrer conversations.

Marketing 130
article thumbnail

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

article thumbnail

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130
article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception.

article thumbnail

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This article may also help 6 Steps to Breaking Your Limiting Beliefs (pushfar.com) Know the difference between coaching and consulting We explored various definitions of coaching , including how it has evolved from: “Coaching is a process that helps and supports people manage their own learning in order to maximise their potential, develop their skills, (..)

article thumbnail

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”.

Media 100