Arpedio

FEBRUARY 26, 2024

Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience. Book demo Implementing Account-Based Selling in Your Sales Process To effectively implement ABS , several key strategies must be employed.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

NOVEMBER 18, 2022

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. And many are looking forward to her book launch in March 2023. Deploy MarTech.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

FEBRUARY 9, 2023

Another firm mentioned that they operated a series of book clubs where people from different departments came together regularly. This supported mutual knowledge of their professional work.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

DECEMBER 18, 2023

31% Firm overall 23% Sectors 8% Department/service line/practice group 15% Territory 8% Individual fee earners 15% Something else Related “Be more strategic” Links Book review: The Strategy Book by Max McKeown (kimtasso.com) November 2023 Being more strategic – Case studies and insights (Ireland May 2023) (kimtasso.com) June 2023 Managing (..)

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

CMOE

MARCH 6, 2023

The blog provides business resources broken down into six categories: Articles: The latest articles that cover a wide range of topics, including management, people and culture, engineering, design, and PR and marketing Collections: Articles that are organized into topical sections (e.g.,

Finance 98

Finance e-Learning Innovation Leadership 98

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Or re-read a book? Ready to start taking advantage of sales enablement technologies like account-based selling?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

MARCH 6, 2023

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 27, 2023

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books. During Covid there was an increase in sending items such as drinks and food to engage clients during online events. However, there were concerns now that any such items must be sensitive to climate concerns (ESG).

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

APRIL 17, 2023

Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

FEBRUARY 22, 2023

Related articles The growth of MarTech in professional services – an overview (kimtasso.com) Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) relationship management automation in professional services firms (kimtasso.com) Vuture Marketing Information Systems (MkIS) in the professions (kimtasso.com) Book review: (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

DECEMBER 2, 2022

Crazy busy – Book review – Dealing with stress (kimtasso.com). There are resources on resilience : Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com). 10 tips to increase your resilience – Kim Tasso. Resources to help you deal with difficult interactions (kimtasso.com).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. Increasingly, we are working with a P2P (Person-to-Person) model. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). This leverages the recency effect.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

DECEMBER 5, 2023

I’m going to ask about how my firm does this – particularly with regard to measuring client satisfaction” Client satisfaction benchmarks – How do you measure up?

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130