Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

DECEMBER 2, 2022

Crazy busy – Book review – Dealing with stress (kimtasso.com). Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

NOVEMBER 18, 2022

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. And many are looking forward to her book launch in March 2023. Deploy MarTech.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Arpedio

FEBRUARY 26, 2024

Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience. Book demo Implementing Account-Based Selling in Your Sales Process To effectively implement ABS , several key strategies must be employed. Utilizing data-driven insights is essential in ABS.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

APRIL 17, 2023

Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). This leverages the recency effect.

Remote Working 130

Remote Working Communication Internet Decision-making 130