Account marketing, Book and Digitalization

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media

Media Insurance Marketing Emotional Intelligence

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

There are tips on time management: 35 tips to improve Time Management for busy professionals (kimtasso.com) and how to release time become a more proactive Marketing and Business Development Executive (kimtasso.com).

Marketing

Marketing Management Emotional Intelligence Leadership

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

Key Account Management

Key Account Management Account Management Management Client Relationships

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management

Management Emotional Intelligence Onboarding Communication

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books. I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership

Leadership Management Stakeholders Communication

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Traditional marketing models (e.g. Or is the digital marketing more relevant as technology is evolving etc?

Media

Media Marketing B2C Stakeholders

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

The blog provides business resources broken down into six categories: Articles: The latest articles that cover a wide range of topics, including management, people and culture, engineering, design, and PR and marketing Collections: Articles that are organized into topical sections (e.g.,

Finance

Finance e-Learning Innovation Leadership

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

Related articles The growth of MarTech in professional services – an overview (kimtasso.com) Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) relationship management automation in professional services firms (kimtasso.com) Vuture Marketing Information Systems (MkIS) in the professions (kimtasso.com) Book review: (..)

Marketing

Marketing Media Communication Digitalization

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Crazy busy – Book review – Dealing with stress (kimtasso.com). Digital skills. Account management and selling skills. There are resources on resilience : Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com). 10 tips to increase your resilience – Kim Tasso. Gamification.

Marketing

Marketing Communication Meetings Strategic Thinking

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. Storytelling book reviews: The Story Advantage and The Story Factor (kimtasso.com). Book review – Persuasion: The art of influencing people by James Borg (kimtasso.com). Book review of Hypnotic writing by Joe Vitale (kimtasso.com).

Remote Working

Remote Working Communication Internet Decision-making

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Be more strategic – A metaphor: Analyse, join and align the dots

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Referrer Management – Capacity and Capability

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Key takeaways from SAMA’s Annual Conference

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

The 21 Best Business Strategy Blogs

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Proactive marketing and business development executives – CRM, internal engagement and career insights

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