Red Star Kim

DECEMBER 18, 2023

See also integrated-business-planning-oct12.pdf 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team? The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

MARCH 7, 2023

Look to the business plan and departmental plans. Prepare a strategic M&BD plan. You might consider: What’s important to your senior management team? What’s important to your fee-earners? What’s important to your clients? Where can I have the biggest impact? What are our goals? Strategy forces us to make choices.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Hubspot Sales

MARCH 18, 2019

You can tailor an existing framework to your own needs or create a customized plan. Whatever option you take, your account plan should include: Your relationships within the account. The customer's current business plan, objectives, and financial health. Your targets for the account. Relationships.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Red Star Kim

FEBRUARY 14, 2023

There is some useful information in the Level 6 Marketing Manager Apprenticeship on marketing consultancy skills including: The consultancy proposition Scoping the offering/Benefits/Messaging/STP/Communication Engaging with clients and building networking opportunities Skills and competencies Project management Clients/Stakeholder management/mapping/communications (..)

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

OCTOBER 16, 2023

And co-create a plan. Why do you need a business plan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

MARCH 6, 2023

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100