Remove Account marketing Remove Business Planning Remove Finance
article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

BTS identifies several unique skills critical to a key account manager's success: 1. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Your targets for the account. Understand the Company.

article thumbnail

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

kimtasso.com) Excellent 12% (2) Good 47% (8) OK 41% (7) Which consulting skill do you most need to develop EQ/emotional intelligence 0% An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) Research on leadership and emotional intelligence (EQ) (kimtasso.com) Book review – Emotional Intelligence 2.0

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc.