Remove Account marketing Remove Business Planning Remove Value Proposition
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Key Account Management: The Ultimate Guide

Hubspot Sales

You can tailor an existing framework to your own needs or create a customized plan. Whatever option you take, your account plan should include: Your relationships within the account. The customer's current business plan, objectives, and financial health. Your targets for the account. Relationships.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.