LinkedFusion

AUGUST 27, 2023

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. This is akin to one-to-few marketing.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. This is akin to one-to-few marketing.

Marketing 52

Marketing B2B Client Relationships Organization 52

Red Star Kim

APRIL 12, 2023

Another aspect of the culture shock is that in professional services we refer to clients rather than customers. HubSpot puts it more succinctly: customers buy products, and clients buy advice and solutions.

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

FEBRUARY 21, 2025

Target account selling involves identifying and pursuing a small, carefully chosen group of high-potential companies that align with your product or service. By narrowing your focus, you improve conversion rates and build lasting client relationships. This approach helps predict which accounts are most likely to convert.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59