Account marketing, Client Relationships and Remote Working

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Account marketing

Client Relationships

Remote Working

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

FEBRUARY 21, 2025

Target account selling involves identifying and pursuing a small, carefully chosen group of high-potential companies that align with your product or service. By narrowing your focus, you improve conversion rates and build lasting client relationships. This approach helps predict which accounts are most likely to convert.

Value Proposition

Value Proposition Stakeholders Decision-making Prioritization

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

How I Use Target Account Selling to Land My Dream Clients

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