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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. It stopped using the OnePlace name in February 2023.

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Referrer Management – Capacity and Capability

Red Star Kim

There were the staples of emails, webinars with external speakers, networking and team-on-team socials. And to know when to cut their losses and move onto other potential referrer relationships. Working as part of a team helps people develop their relationship competencies which they can then transfer to client relationships.

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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Target account selling involves identifying and pursuing a small, carefully chosen group of high-potential companies that align with your product or service. By narrowing your focus, you improve conversion rates and build lasting client relationships. Attend your webinars. Download your resources.