Account marketing, Co-Creation and Innovation

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Account marketing

Co-Creation

Innovation

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management

Key Account Management Account Management Management Client Relationships

Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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