Cosawi

JANUARY 24, 2025

. “ Customer-Led and Team-Enabled ABM ” represents a paradigm shift where Marketing is seamlessly integrated with KAM teams to deliver tailored solutions, enhance engagement, and drive value for strategic accounts. Upskilling marketing and KAM teams to collaborate effectively and aligning their way of working is essential.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

JUNE 15, 2023

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

OCTOBER 3, 2023

SOCIAL ADVERTISING During the pandemic, shopping became more virtual, with social media platforms emerging as an increasingly popular shopping outlet, notes Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a global strategic marketing consulting firm. Marketers themselves point to a couple of other trends worth noting.

Marketing 80

Marketing Advertising Co-Creation Media 80