Red Star Kim

OCTOBER 16, 2023

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

FEBRUARY 22, 2023

So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms.

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

AUGUST 31, 2023

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. Capsticks (lawyers) – Four pillars of strategy The three-office firm’s third five-year plan was presented during a “Quarterly tea break” to over 600 staff (74 partners).

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

MARCH 7, 2023

Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Nutshell

SEPTEMBER 30, 2024

Email marketing tools: Email is still one of the most effective marketing channels. Email marketing platforms help automate campaigns, segment audiences, and personalize messages, ensuring your customers receive timely and relevant communication.

CRM 112

CRM Advertising Internet Software 112

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Cosawi

JANUARY 24, 2025

A marketing connector role called Segment marketing also played a pivotal role in bridging product campaigns with account-level marketing strategies. Key Actions Define account roles clearly: Dedicated account marketing roles ensure focus and alignment.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

MARCH 18, 2019

Ability to assess account needs and identify gaps. Excellent verbal and written communication skills. Able to build rapport and establish credibility with account stakeholders. Key Account Management Plan Template. Excited to go above and beyond for customers. Basic management and financial knowledge.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

ProlifIQ

MARCH 30, 2023

Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. Use the business overview to communicate the challenges and goals that other teams have and how you can help them. Key account managers should drive this.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Strategic Communications

OCTOBER 3, 2023

“We expect to see an uptick in use of conversational commerce methods, like text message marketing, that humanize brands and build lasting relationships with consumers with personalized communications,” says Sara Varni, Attentive’s chief marketing officer. Salman agrees. Note: This piece initially appeared in destination CRM.)

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

APRIL 12, 2023

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service?

Media 100

Media Marketing B2C Stakeholders 100

Arpedio

FEBRUARY 26, 2024

Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience. Book demo Implementing Account-Based Selling in Your Sales Process To effectively implement ABS , several key strategies must be employed. Utilizing data-driven insights is essential in ABS.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

JUNE 15, 2023

Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) 0% 0% 25% 0% 33% 33% 8% 0% 0% 0% Which of the following do you use to support implementation (multiple choice) 80% M&BD as part of the key client teams 70% Dedicated KAM/ABM meetings 60% Regular internal communications 50% Fee-earner skills training 50% KAM/ABM information (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accountstypically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

Red Star Kim

APRIL 17, 2023

Delegate aims, poll results and discussion points Delegate aims Opening a new office in the City so need to generate new relationships Raise our profile Supporting partners Build business development skills in junior team members Extend network Expand referrer base Develop a pursuit and communications plan to “love bomb” 2 – 3 target referrers Generate (..)

Management 100

Management Manufacturing Client Relationships Facilitation 100

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. Start with good communication , it might be necessary to handover prospects if somebody is particularly busy. Once a week?

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Flevy

MARCH 20, 2024

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Insightly

AUGUST 3, 2022

With personalized information customer information, every point of communication is an amicable interaction, not a faceless transaction. While a CRM is invaluable to any size business, you’ll need additional tools to bolster your accounting, marketing, project management and other business operations. .

CRM 52

CRM Small Business Marketing Decision-making 52