Account marketing, Communication and Event

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. PROPSKI – Meet, compete & network now includes shooting, sailing, golf, rowing, karting events.

Management

Management Emotional Intelligence Cybersecurity CRM

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.

Leadership

Leadership Management Stakeholders Communication

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”.

Management

Management Onboarding Emotional Intelligence Communication

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). Early successes were the renewal of a major client which was being courted by a competitor and a new client attracted by table cards at an event.

Media

Media Insurance Marketing Emotional Intelligence

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. This improved the effectiveness of networking events. The firm has a sector focus on health/social care, emergency services and housing. The firm achieved 11% growth (year end April) taking revenue to £56 million.

Marketing

Marketing Leadership Government Logistics

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

Marketing

Marketing Communication Meetings Strategic Thinking

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing

Marketing Strategic Thinking Stakeholders Artificial Intelligence

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

The event took place on September 29 th 2022. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. But we were assured she will appear at a future event and the team did a fab job of quickly and seamlessly reconfiguring the first part of the day. Implement strategy.

Value Proposition

Value Proposition Procurement Innovation Leadership

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

Using both traditional and creative techniques to develop relationships with customer stakeholders (including [going to events and trade shows, networking on social media, getting warm introductions, etc.]). Keeping track of your accounts' satisfaction and reporting on their status to the organization. Both should trend upward.

Key Account Management

Key Account Management Account Management Management Account Strategy

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

How can I be proactive when we are just trying to keep our head above water with constant pitch/event requests. Marketing systems A number of systems commonly used by professional services firms were reviewed. It’s great that people have a vested interest but it can be hard to manage and get a final sign off”.

Media

Media Marketing B2C Stakeholders

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. Are you at that event because you have a genuine interest in the products on offer? Once a week? What do you think?

Sales

Sales Decision-making Small Business Meetings

Strategic Accounts Today

Referrer and Intermediary Management – Silos, Targets and Culture

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Referrer Management – Capacity and Capability

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Proactive marketing and business development executives – CRM, internal engagement and career insights

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Key Account Management: The Ultimate Guide

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

5 ways to tell when you should use lead generation or sales prospecting

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