Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

JUNE 15, 2023

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present? 50% Yes 40% No 10% Sort of How do you report KAM/ABM success?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

NOVEMBER 18, 2022

So I was disappointed that health issues prevented her from presenting. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception. Implement strategy.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos. “We

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

APRIL 12, 2023

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? 20% x3 25% x2 40% x4 50% 70% Where is most of your time spent?

Media 100

Media Marketing B2C Stakeholders 100

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation: [link] 2.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

Insightly

AUGUST 3, 2022

With personalized information customer information, every point of communication is an amicable interaction, not a faceless transaction. While all the information is clear and present, Insightly still has the power to customize each dashboard right from the interface. No coding or developers are required. .

CRM 52

CRM Small Business Marketing Decision-making 52

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

OCTOBER 17, 2022

Power of three – Writing and presentation basics (Video) (kimtasso.com). And an article in The Economist in January 2022 Remote work and the importance of writing | The Economist shared this thought for internal communications: “Writing is not always the best way to communicate in the workplace. Power of three.

Remote Working 130

Remote Working Communication Internet Decision-making 130