Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. Let’s explore the role a CRM can play in an effective martech stack. Table of Contents What is a marketing technology stack? What is a CRM?

CRM 112

CRM Advertising Internet Software 112

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

JUNE 15, 2023

How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

AUGUST 31, 2023

It took two years in total but they have had brilliant recognition and her team at Travers Smith have received the ultimate reward through positive internal and external feedback as well as winning multiple awards Brand Management and Reputation Awards – 2023 While talking of awards, there were numerous professional service winners in these awards (..)

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

APRIL 12, 2023

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production. Do you have people directly reporting to you?

Media 100

Media Marketing B2C Stakeholders 100

Strategic Communications

OCTOBER 3, 2023

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.

Marketing 80

Marketing Advertising Co-Creation Media 80