Account marketing, CRM and Media - Strategic Accounts Today

Account marketing

CRM

Media

Getting the most from LinkedIn

Red Star Kim

MAY 6, 2025

It is a vital tool for corporate social media. Social media in business development and relationship management It also supports personal branding. There were group exercises here where delegates attempted to build a mini social media campaign, What’s working on LinkedIn now?

Media

Media Advertising Digitalization Leadership

Campaigns, thought leadership and project management – People, Planning and AI

Red Star Kim

JULY 14, 2025

Great marketing campaigns integrate with business development activities and support fee-earners in focused sales conversations with clients to identify new business opportunities There may be multiple projects within one campaign (e.g. 7% 7% 33% 27% 13% 7% 7% Which aspect of the session is of most interest?

Leadership

Leadership Management Communication Media

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Trending Sources

Pitching – Focus on the client’s needs (Let the client do the talking)

Red Star Kim

MAY 12, 2025

Research the client organisation Ideally, your marketing and business development strategy will have identified your target client organisations Your research and analysis teams (perhaps within a sector team) will have gathered and processed significant information about the client organisation – this may have involved some contact with the organisation’s (..)

Value Proposition

Value Proposition Procurement Decision-making Insurance

How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

FEBRUARY 21, 2025

When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges. A basic spreadsheet works better than complex CRM systems when youre managing 20-30 accounts. Tips on Target Account Selling Target account selling takes time to master. Social media interactions.

Value Proposition

Value Proposition Stakeholders Decision-making Prioritization

What Role Can a CRM Play in an Effective Martech Stack?

Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. Let’s explore the role a CRM can play in an effective martech stack. Table of Contents What is a marketing technology stack? What is a CRM?

CRM

CRM Advertising Internet Software

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM

CRM Marketing Interpersonal Skills Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media

Media Marketing B2C Stakeholders

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

There’s web and social media content about the key findings (e.g. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. 90% of UK C-suite executives have a positive outlook for growth in 2023). There are infographics of top trends and insights on key issues (e.g.

Marketing

Marketing Leadership Government Logistics

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management

Management Manufacturing Client Relationships Facilitation

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management

Key Account Management Account Management Management Client Relationships

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

Using both traditional and creative techniques to develop relationships with customer stakeholders (including [going to events and trade shows, networking on social media, getting warm introductions, etc.]). Keeping track of your accounts' satisfaction and reporting on their status to the organization. Both should trend upward.

Key Account Management

Key Account Management Account Management Management Account Strategy

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing

Marketing Advertising Co-Creation Media

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. As well as using CRM and other solutions that make data easily accessible to everyone involved. Once a week?

Sales

Sales Decision-making Small Business Meetings

Implementing Account-Based Selling in Your Sales Process

Arpedio

FEBRUARY 26, 2024

Personalization at Scale Craft personalized messages and content for each targeted account to demonstrate a deep understanding of their challenges and goals. Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively.

Advertising

Advertising Sales CRM Media

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Getting the most from LinkedIn

Campaigns, thought leadership and project management – People, Planning and AI

Trending Sources

Pitching – Focus on the client’s needs (Let the client do the talking)

How I Use Target Account Selling to Land My Dream Clients

What Role Can a CRM Play in an Effective Martech Stack?

Proactive marketing and business development executives – CRM, internal engagement and career insights

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Key Account Management: The Ultimate Guide

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

5 ways to tell when you should use lead generation or sales prospecting

Implementing Account-Based Selling in Your Sales Process

Key takeaways from SAMA’s Annual Conference

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