Account marketing, Cybersecurity and Sales

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Account marketing

Cybersecurity

Sales

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients. And explored various sales methodologies. We considered how to create and implement internal campaigns to increase engagement and product/service knowledge and prompt internal referrals.

Management

Management Emotional Intelligence Cybersecurity CRM

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

Leadership

Leadership Management Stakeholders Communication

Strategic Accounts Today

Referrer and Intermediary Management – Silos, Targets and Culture

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

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