ProlifIQ

MARCH 30, 2023

Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account. An account plan should be interactive and a living, breathing document used as a framework for the account.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Hubspot Sales

OCTOBER 16, 2017

You also make it harder for your reps to understand how they’ll be paid -- meaning they’re less inclined to go in the direction you’re intending. And don't worry that cutting out one of your terms will make it harder to hit a specific goal. Finally, your best reps will probably leave so they can make more elsewhere.

Sales 145

Sales Profitability Account Management Decision-making 145

Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). Make the reader feel smart.

Remote Working 130

Remote Working Communication Internet Decision-making 130

PandaDoc

JUNE 21, 2021

It doesn’t matter whether you operate in a B2B or B2C market. There are several benefits when it comes to using a lead generation strategy, making it a good strategy for any business. Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. Once a week?

Sales 98

Sales Decision-making Small Business Meetings 98

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Make training opportunities attractive – generate demand for places on training academies. Some people will believe that they are experts at selling.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

DECEMBER 2, 2022

How can I make the time to be proactive? Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Find examples/templates of a best practice business development plan/marketing plan. The image exercise!

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Strategic Communications

OCTOBER 3, 2023

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Exactly where marketing leaders are spending their increasingly tight budgets also points to some current trends. Video, she says, makes that happen.

Marketing 80

Marketing Advertising Co-Creation Media 80

QYMATIX

MAY 27, 2024

Utilising ERP data with AI makes Predictive Sales a unique crystal ball for B2B wholesalers or component manufacturers. If required, the ERP data can be supplemented with customer interactions and market trends to increase the accuracy of the forecasts. Loyal customers appreciate market-driven prices.

B2B 52

B2B Artificial Intelligence Manufacturing Sales 52

Red Star Kim

APRIL 12, 2023

🏇💰 (lasso them in, making them listen with a good incentive like money) How can we get fee-earners to ‘buy in’? Another aspect of the culture shock is that in professional services we refer to clients rather than customers.

Media 100

Media Marketing B2C Stakeholders 100

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Now, the challenge is, how do we make our presentations more interesting than a beige wall? Takeaway #2 - We are Storytellers.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

LinkedFusion

AUGUST 27, 2023

While many organizations think account-based marketing is very expensive and not scalable, that is not true. The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. Lets see how you can do it. What is the three-tiered approach for ABM targeting at scale?

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

While many organizations think account-based marketing is very expensive and not scalable, that is not true. The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?

Marketing 52

Marketing B2B Client Relationships Organization 52

Flevy

MARCH 20, 2024

It’s especially relevant for mid-size to large organizations looking to leverage AI for automating customer service, enhancing decision-making processes, or improving efficiency in various tasks. By following this framework, users can: Understand the underlying technology and its potential applications.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Insightly

AUGUST 3, 2022

While monday.com is a great work platform, its focus on project management, task tracking and digital workflows make it less than ideal for managing customer relationships and sales pipelines. When you see the difference a CRM makes, Insightly can grow right alongside your business. Made for small- and mid-sized business.

CRM 52

CRM Small Business Marketing Decision-making 52