Red Star Kim
JUNE 27, 2023
20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)
Red Star Kim
FEBRUARY 14, 2023
Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.
QYMATIX
MAY 27, 2024
AI can automatically and effortlessly take into account market dynamics and customer behaviour. Customer churn You are never alone on the market. We invite you to start the journey of transformation with Predictive Sales. Loyal customers are willing to bear their investment in stock and stock management.
Arpedio
MAY 30, 2022
Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Takeaway #3 - Digital Transformation is on the Rise. Excerpt from the McKinsey 2021 B2B Pulse Survey.
Flevy
MARCH 20, 2024
Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. It emphasizes the importance of a comprehensive approach to Value Creation , beyond just customer-facing operations, to encompass the entire Digital Value Chain.
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