Strategic Communications

OCTOBER 3, 2023

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

FEBRUARY 22, 2023

Related articles The growth of MarTech in professional services – an overview (kimtasso.com) Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) relationship management automation in professional services firms (kimtasso.com) Vuture Marketing Information Systems (MkIS) in the professions (kimtasso.com) Book review: (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Nutshell

SEPTEMBER 30, 2024

This allows for better personalization and more effective data-based marketing strategies. These tools provide insights on overall user behavior rather than interactions with specific users or accounts. These tools ensure consistent communication across channels and free up time for more strategic activities.

CRM 113

CRM Advertising Internet Software 113

Red Star Kim

AUGUST 31, 2023

It took two years in total but they have had brilliant recognition and her team at Travers Smith have received the ultimate reward through positive internal and external feedback as well as winning multiple awards Brand Management and Reputation Awards – 2023 While talking of awards, there were numerous professional service winners in these awards (..)

Marketing 130

Marketing Leadership Government Logistics 130

CMOE

MARCH 6, 2023

Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Knowledge at Wharton Knowledge at Wharton is an online business analysis journal run by the Wharton School at the University of Pennsylvania. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

QYMATIX

MAY 27, 2024

AI can automatically and effortlessly take into account market dynamics and customer behaviour. Customer churn You are never alone on the market. Loyal customers are willing to bear their investment in stock and stock management. But not much more, otherwise there would be a strong incentive to look elsewhere for low prices.

B2B 52

B2B Artificial Intelligence Manufacturing Sales 52

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. During a discussion about future careers, there were numerous ideas about which skills and knowledge might be needed in the future by M&BD executives. Understanding of ESG and D&I. Managing big data and analytics. Gamification. Using the metaverse. Research methods.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Insightly

AUGUST 3, 2022

In short, for medium and large teams that work on complex projects and digital products, monday.com is a powerful work management platform that boosts productivity, improves collaboration and keeps everyone on the same page. As your business grows, you’ll eventually need access to more tools with more capabilities.

CRM 52

CRM Small Business Marketing Decision-making 52

Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Decentralize Governance Over Time : Allow flexibility and responsiveness by decentralizing the control of digital initiatives as they evolve.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Hubspot Sales

FEBRUARY 21, 2025

Use behavioral signals to prioritize accounts. Ive learned to prioritize accounts based on these digital breadcrumbs rather than just firmographic data like company size or revenue. This approach helps predict which accounts are most likely to convert.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines. Writers often spend the lion’s share of their time on headlines. Newspapers live or die by them. For example: Problem and solution.

Remote Working 130

Remote Working Communication Internet Decision-making 130