Flevy

MARCH 20, 2024

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

MARCH 7, 2023

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130