Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Institutionalize AI capabilities : Integrating AI into the organizational fabric through standard practices and workflows to sustain innovation and growth.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

CMOE

MARCH 6, 2023

From topics ranging from diversity to innovation to analytics, the blog offers invaluable and actionable insights leaders can benefit from. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MARCH 7, 2023

This explained that the five basic functions associated with management (Henri Fayol) of planning, organizing, staffing, directing and controlling must move from: Directive to instructive (explore AI – learning not knowledge will power organisations) Restrictive to expansive (delegate, don’t micromanage – draw out everyone’s best thinking) Exclusive (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130