Account marketing, Digitalization and Media

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings).

Media

Media Insurance Marketing Emotional Intelligence

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media

Media Marketing B2C Stakeholders

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing

Marketing Key Account Management Innovation Account Management

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing

Marketing Media Communication Digitalization

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership

Leadership Management Stakeholders Communication

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing

Marketing Advertising Co-Creation Media

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

There’s web and social media content about the key findings (e.g. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. 90% of UK C-suite executives have a positive outlook for growth in 2023). There are infographics of top trends and insights on key issues (e.g.

Marketing

Marketing Leadership Government Logistics

What Role Can a CRM Play in an Effective Martech Stack?

Nutshell

SEPTEMBER 30, 2024

Paid advertising platform: Paid advertising platforms, such as Google Ads and social media ad platforms, enable you to reach audiences with targeted campaigns. This allows for better personalization and more effective data-based marketing strategies.

CRM

CRM Advertising Internet Software

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management

Key Account Management Account Management Management Client Relationships

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Knowledge at Wharton Knowledge at Wharton is an online business analysis journal run by the Wharton School at the University of Pennsylvania. Its goal is to share Wharton’s faculty research of current business trends.

Finance

Finance e-Learning Innovation Leadership

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. a partner”.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Marketing supports messaging, digital advertising, and critical signals that informs the SAM.

Digital Transformation

Digital Transformation Account Management B2B Advertising

How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

FEBRUARY 21, 2025

When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges. Use behavioral signals to prioritize accounts. Ive learned to prioritize accounts based on these digital breadcrumbs rather than just firmographic data like company size or revenue. Resource downloads.

Value Proposition

Value Proposition Stakeholders Decision-making Prioritization

Strategic Accounts Today

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Case studies: Marketing and Business Development at law and accounting firms

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Be more strategic – A metaphor: Analyse, join and align the dots

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

What Role Can a CRM Play in an Effective Martech Stack?

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The 21 Best Business Strategy Blogs

Proactive marketing and business development executives – CRM, internal engagement and career insights

Key takeaways from SAMA’s Annual Conference

How I Use Target Account Selling to Land My Dream Clients

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