Hubspot Sales

FEBRUARY 21, 2025

Track engagement metrics in your CRM to identify which accounts are most invested in finding a solution. These engaged accounts typically move through your pipeline faster and convert at higher rates than larger, less engaged prospects. Build relationships with multiple stakeholders. Budget holders. Technical decision-makers.

Value Proposition 52

Value Proposition Stakeholders Decision-making Prioritization 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

SBI Growth

MAY 1, 2013

Marketing Operations. Product Marketing. Field and/or Program Marketing. Partner or Channel Marketing. Major, Key or Strategic Account Marketing. Loyalty Marketing. Content Marketing. No defined marketing metrics measuring return on marketing spend. Marketing Operations.

Marketing 118

Marketing Account marketing Leadership Sales Leadership 118

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 18, 2023

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100