Remove Account marketing Remove Digitalization Remove Stakeholders
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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Track engagement metrics in your CRM to identify which accounts are most invested in finding a solution. These engaged accounts typically move through your pipeline faster and convert at higher rates than larger, less engaged prospects. Build relationships with multiple stakeholders. Budget holders. Technical decision-makers.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. How would you describe strategy to stakeholders?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?

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How To Fix Your Marketing Structure Problems

SBI Growth

Marketing Operations. Product Marketing. Field and/or Program Marketing. Partner or Channel Marketing. Major, Key or Strategic Account Marketing. Loyalty Marketing. Content Marketing. No defined marketing metrics measuring return on marketing spend. Marketing Operations.

Marketing 118
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.

Marketing 130
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100