Remove Account marketing Remove Event Remove Meetings
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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. Cross-pollination could be achieved by having people attend meetings for different departments. And explored various sales methodologies.

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Referrer Management – Capacity and Capability

Red Star Kim

Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

CRM 100
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Concierge – Available 24/7 to meet all of your needs. Events support. Brick wall – Impenetrable barriers. Design and creative.

Marketing 130
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Key Account Management: The Ultimate Guide

Hubspot Sales

These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

The event took place on September 29 th 2022. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Implement strategy. Closing thoughts.