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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

They mention the example of a curry night for group of referrers and clients. They use recordings of CX interviews to identify gaps and produce crib sheets for future client and referrer conversations.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

Media 130
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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception.

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Account Planning Template

ProlifIQ

Here are a few of the key benefits of using a template: Structure and organization: By providing a framework for organizing information and developing a strategic plan, an account planning template can help sales teams stay organized and on track. There are tools like Prolifiq that help with this.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This article may also help 6 Steps to Breaking Your Limiting Beliefs (pushfar.com) Know the difference between coaching and consulting We explored various definitions of coaching , including how it has evolved from: “Coaching is a process that helps and supports people manage their own learning in order to maximise their potential, develop their skills, (..)