Account marketing Facilitation Innovation 
Red Star Kim
NOVEMBER 17, 2023
How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.
Flevy
MARCH 20, 2024
They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Institutionalize AI capabilities : Integrating AI into the organizational fabric through standard practices and workflows to sustain innovation and growth.
Red Star Kim
NOVEMBER 18, 2022
They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. She reflected that not many firms could do that consistently.
Red Star Kim
MARCH 7, 2023
This explained that the five basic functions associated with management (Henri Fayol) of planning, organizing, staffing, directing and controlling must move from: Directive to instructive (explore AI – learning not knowledge will power organisations) Restrictive to expansive (delegate, don’t micromanage – draw out everyone’s best thinking) Exclusive (..)
Red Star Kim
FEBRUARY 14, 2023
Need to have experience and expertise Experts who think out of the box If sector specific advice/team, they expect us to know that sector and the target audience. Actively learning ourselves and managing time effectively.
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