Account marketing Finance Value Proposition 
Hubspot Sales
MARCH 18, 2019
BTS identifies several unique skills critical to a key account manager's success: 1. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Develop compelling value proposition for meeting with CTO.
Red Star Kim
MARCH 6, 2023
We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc.
Flevy
MARCH 20, 2024
Business Model Innovation (BMI) : Encourages organizations to rethink their business models through the lens of AI capabilities, exploring new value propositions, revenue streams, and ways of delivering products or services.
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