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I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Other thought leadership posts.
But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. 53% Legal 13% Accountancy, insolvency, actuaries 13% Property/engineering 7% Consulting 13% Other (financialservices) How would you rate your experience in strategy?
Research shows that organizations that offer a learning culture, which can help build strategic skills, knowledge, and competencies, are 92% more likely to create original products and services. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. and the impact of their decisions.”
Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financialservices. This post adds to the learning resources from the session.
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