Account marketing and Innovation - Strategic Accounts Today

Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

SEPTEMBER 21, 2023

But rather than replace marketing teams, it is going to augment their workloads.” It’s the power of relationships that help sellers stand out in today’s competitive business landscape. It’s unclear how companies will bring on AI.

Software

Software Software Account Planning Account marketing

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing

Marketing Key Account Management Innovation Account Management

Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

SEPTEMBER 21, 2023

But rather than replace marketing teams, it is going to augment their workloads.” It’s the power of relationships that help sellers stand out in today’s competitive business landscape. It’s unclear how companies will bring on AI.

Account Planning

Account Planning Account marketing Innovation Marketing

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Red Star Kim

NOVEMBER 7, 2022

An innovative survey was conducted into 500 high-flyers with a household income of more than £100K. Accountancy marketing case study – MHA (kimtasso.com) June 2021. So it appeals both to the employers (promoting employment expertise) and high net worth individuals (promoting family law services).

Leadership

Leadership Marketing Financial Services Construction

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

From topics ranging from diversity to innovation to analytics, the blog offers invaluable and actionable insights leaders can benefit from. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Its goal is to share Wharton’s faculty research of current business trends.

Finance

Finance e-Learning Innovation Leadership

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. She reflected that not many firms could do that consistently.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

Need to have experience and expertise Experts who think out of the box If sector specific advice/team, they expect us to know that sector and the target audience. Actively learning ourselves and managing time effectively.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Key Actions Define account roles clearly: Dedicated account marketing roles ensure focus and alignment.

Co-Creation

Co-Creation Marketing Key Account Management Value Proposition

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

This explained that the five basic functions associated with management (Henri Fayol) of planning, organizing, staffing, directing and controlling must move from: Directive to instructive (explore AI – learning not knowledge will power organisations) Restrictive to expansive (delegate, don’t micromanage – draw out everyone’s best thinking) Exclusive (..)

Marketing

Marketing Management Emotional Intelligence Leadership

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

MARCH 20, 2024

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers.

Digital Transformation

Digital Transformation Digitalization Artificial Intelligence Government

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership

Leadership Management Stakeholders Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management

Key Account Management Account Management Management Client Relationships

What is predictive sales in B2B wholesale?

QYMATIX

MAY 27, 2024

This is where predictive sales comes in – an innovative method that revolutionises sales through the use of ERP AI and artificial intelligence in wholesale. AI can automatically and effortlessly take into account market dynamics and customer behaviour. Customer churn You are never alone on the market.

B2B

B2B Artificial Intelligence Manufacturing Sales

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Implementing Account-Based Selling in Your Sales Process

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. A strategy that has gained significant traction in recent years is Account-Based Selling (ABS).

Advertising

Advertising Sales CRM Media

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

78% Strategic marketing and business development 44% Engagement and collaboration with fee-earners 44% Interpersonal skills (communication, persuasion etc) 33% Campaign development 28% Strategy and change management 22% Digital marketing 22% Managing and developing people 28% Selling, pitching and client relationships 6% Technology/innovation/automation (..)

CRM

CRM Marketing Interpersonal Skills Client Relationships

Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Case studies: Marketing and Business Development at law and accounting firms

Account Planning Best Practices with Nigel Cullington’s Expertise

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

The 21 Best Business Strategy Blogs

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Power of Account-Based Marketing: A Thales Case Study

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Be more strategic – A metaphor: Analyse, join and align the dots

Why isn’t Marketing in the KAM/ SAM journey ?

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

What is predictive sales in B2B wholesale?

Key takeaways from SAMA’s Annual Conference

Implementing Account-Based Selling in Your Sales Process

Proactive marketing and business development executives – CRM, internal engagement and career insights

Stay Connected