Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Key Actions Define account roles clearly: Dedicated account marketing roles ensure focus and alignment.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

MARCH 6, 2023

We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

MARCH 20, 2024

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52