CMOE

MARCH 6, 2023

Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and and the impact of their decisions.”

Finance 98

Finance e-Learning Innovation Leadership 98

Cosawi

JANUARY 24, 2025

Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams. To be successful and differentiate, we need a mindset shift , where marketing becomes the catalyst for the KAM journey. Start slow and bring Marketing along as the culture evolves.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

MARCH 7, 2023

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

NOVEMBER 18, 2022

Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Sustain momentum.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Hubspot Sales

MARCH 18, 2019

Key accounts don't usually buy off-the-shelf: They want a custom blend of products and services tailored to their needs. A KAM needs leadership abilities to guide her team members (which might include a salesperson, marketer, technical support, implementation and/or onboarding specialist). Orchestrate and Execute.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Red Star Kim

DECEMBER 18, 2023

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Red Star Kim

FEBRUARY 14, 2023

kimtasso.com) Excellent 12% (2) Good 47% (8) OK 41% (7) Which consulting skill do you most need to develop EQ/emotional intelligence 0% An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) Research on leadership and emotional intelligence (EQ) (kimtasso.com) Book review – Emotional Intelligence 2.0

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

SBI Growth

MARCH 23, 2018

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Marketing 63

Marketing Leadership Client Relationships Account marketing 63

ProlifIQ

MARCH 30, 2023

Answer: A key account plan template provides guardrails and guidance so that your team collects, stores, and collaborates on the most important information about a key account. Account plan strategy should be agreed upon by support and sales leadership.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

APRIL 17, 2023

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

JUNE 15, 2023

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

MARCH 20, 2024

Ethical Leadership : Promotes a culture of responsibility and ethical consideration in AI usage, enhancing brand reputation and customer trust. Innovative Growth : Stimulates business model innovation, allowing organizations to explore new markets, products, and services enabled by AI technologies.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

DECEMBER 5, 2023

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100