Red Star Kim

APRIL 17, 2023

Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. The main takeaways for the delegates can be summarised with the following themes: Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars.

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Upland

SEPTEMBER 21, 2023

Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management. (If you’re interested in learning more about the importance of having a detailed sales process, take a look at our recent webinar on sales process ). They ask themselves, “is there truly an opportunity here?

Account Planning 195

Account Planning Account marketing Innovation Marketing 195

SBI Growth

MAY 1, 2013

Changing sales perception of marketing was a must have objective. Talent Management – complete review of her team’s competencies (current baseline) was the first step. Content – she performed a marketing content audit, mapped the content to the buyer process, and identified the gaps. Lead Management. Marketing Operations.

Marketing 118

Marketing Account marketing Leadership Sales Leadership 118

Red Star Kim

NOVEMBER 7, 2022

campaign, thought leadership and project management (kimtasso.com) June 2022. Accountancy marketing case study – MHA (kimtasso.com) June 2021. The post Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility) appeared first on Kim Tasso.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

DECEMBER 19, 2023

So where accidents happen there is an opportunity for personal injury solicitors who manage complex cases. The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings).

Media 130

Media Insurance Marketing Emotional Intelligence 130

Upland

APRIL 5, 2023

Relationship management has never been more important in sales, and it takes a revenue team to build vital relationships with the people that matter. What is a Revenue Operations Team? A revenue operations team is a group of professionals across different functions, all banded together toward the common goal of driving revenue.

Account Planning 195

Account Planning Customer Success B2B Decision-making 195

Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. A marketing technology stack, or martech stack, is the collection of software tools and platforms a company uses as part of its marketing efforts.

CRM 113

CRM Advertising Internet Software 113

SBI Growth

OCTOBER 1, 2013

This can be difficult to calculate the true marketing contribution. Sales and marketing leadership need to approach this with a partnering mindset. Sales resources can’t cover every account. Marketing should drive awareness and cultivate early stage interest. Proactive meausres and campaign adjustments be be performed.

B2B 132

B2B Marketing Leadership Acquisition 132

Red Star Kim

FEBRUARY 14, 2023

Some key insights from the session: Coaching and Consulting skills – Limiting beliefs, different approaches to helping and marketing consultancy. Manage limiting beliefs During the coaching module, there was much discussion about limiting beliefs or limiting assumptions. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

NOVEMBER 18, 2022

Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 2, 2022

Many management teams I speak to express a desire for their M&BD Execs to be more proactive – which takes time, tact and the confidence to think ahead and adopt a more advisory approach. So we must take responsibility for managing our workloads – and asking for help with prioritising if necessary. Managing big data and analytics.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing 26

Marketing Media Communication Digitalization 26

CMOE

MARCH 6, 2023

To be good leaders, managers must continuously foster a learning approach in themselves and their team members. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and and the impact of their decisions.”

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

AUGUST 31, 2023

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023).

Marketing 130

Marketing Leadership Government Logistics 130

Cosawi

SEPTEMBER 20, 2023

How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table.

Account Management 52

Account Management Account marketing Marketing Management 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). This also manages everyone’s expectations. Jim Collins famously used three circles/questions (three overlapping dots?)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. Participate in more proactive and strategic approaches by anticipating and responding to client needs and market changes become a more proactive Marketing and Business Development Executive (kimtasso.com).

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

OCTOBER 16, 2017

Acquire “seed” accounts. Manage deal flow. The more support you expect reps to give customers (such as implementation help, account management, etc.), Account managers may have a similar ratio of fixed to variable pay, driving them to spend more time helping their existing customers than finding new ones.

Sales 145

Sales Profitability Account Management Decision-making 145

ProlifIQ

MARCH 30, 2023

Account planning efforts should also cover the specific KPIs that your product or service is meant to move the most. Account managers will play a major role in driving quick wins and a good experience. Don’t skip this part of the account template. Key account managers should drive this.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

DECEMBER 18, 2023

The lack of integrated marketing and business development strategy has an impact on systems, data, policies and processes which were often disconnected. The result was that often leads generated by marketing were not tracked through the pipeline and sales process managed by fee-earners.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

SBI Growth

AUGUST 14, 2018

Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account. Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement.

Account Management 59

Account Management Management Sales Marketing 59

Red Star Kim

APRIL 12, 2023

It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management.

Media 100

Media Marketing B2C Stakeholders 100

PandaDoc

JUNE 21, 2021

For example, your ideal customer profile may be a business that is looking for the best task management software. Although a prospect may not have directly expressed an interest in your business specifically, you know they are in the market for a product like yours. Marketing is a form of lead gen. Time management.

Sales 98

Sales Decision-making Small Business Meetings 98

QYMATIX

MAY 27, 2024

This article discusses how sales managers and directors of specialised wholesalers with 5,000 to 10,000 customers and 20,000 to 100,000 items can become more successful in their markets. Loyal customers are willing to bear their investment in stock and stock management.

B2B 52

B2B Artificial Intelligence Manufacturing Sales 52

Strategic Communications

OCTOBER 3, 2023

But marketing leaders are being pressured “to do more with less,” Gartner says, and a majority (75 percent) are “under pressure to cut technology spend.” Responsibly managing resources is important,” says Lisa Loftis, product marketing manager at SAS.

Marketing 80

Marketing Advertising Co-Creation Media 80

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Are you a journey orchestrator? Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

LinkedFusion

AUGUST 27, 2023

Strategic ABM Strategic Account Based Marketing is one of the varieties of account-based marketing that is most frequently used with preexisting, high-value accounts. With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

Strategic ABM Strategic Account Based Marketing is one of the varieties of account-based marketing that is most frequently used with preexisting, high-value accounts. With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully.

Marketing 52

Marketing B2B Client Relationships Organization 52

Insightly

AUGUST 3, 2022

In recent years, monday.com has surged to the front of the pack regarding online work management tools, especially for robust teams of marketers, developers, designers and salespeople. As a project management tool, the range of features and integrations is enticing. monday.com CRM overview. Enhanced customer clarity.

CRM 52

CRM Small Business Marketing Decision-making 52

Hubspot Sales

FEBRUARY 21, 2025

When I research accounts, I identify three types of contacts: Decision-makers the signers like the vice president of marketing or director of content. Champions mid-level roles like Content Managers who feel the problem firsthand. A basic spreadsheet works better than complex CRM systems when youre managing 20-30 accounts.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Red Star Kim

OCTOBER 17, 2022

It’s built into many content management systems (CMS). He used crowdsourcing to consider which of eight basic emotions are linked to each English word. Easy to read. The Flesch formula calculates how easy it is to read your prose. The rule is – short words, short sentences, short paragraphs.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52